Free Brand Voice Audit
See exactly why your posts sound like everyone else's.
Paste your website. In about a minute you'll get three things: how your brand actually sounds, the three places your copy reads generic, and one post rewritten in your real voice — made from your own site, not a template.
What you get
The voice. Three lines on how you actually sound — rhythm, vocabulary, who you're talking to.
The diagnosis. The three spots where your copy could belong to any site in your category, quoting your own words.
The proof. One LinkedIn post about something you already cover, written the way you write. Every claim in it comes from your site.
Why it's free.
It's the first minute of what Zolt does for a customer every day — read your business, learn your voice, write in it. Once you've seen one post in your own voice, the trial explains itself.
What we do with the email.
Send you the audit. The occasional note in the same voice as our blog comes only if you tick the box. One click unsubscribes from everything. We never sell or share it.
How the audit works
1. It reads your page
Paste your website. The audit reads the public text of that page, the words a visitor actually sees.
2. It learns the voice
From that text it builds a voice profile: how sentences are built, which words you reach for, who you are writing to.
3. It finds the generic parts
It picks the three places where the copy could belong to anyone in your category, and quotes your words as the evidence.
4. It writes one post
One LinkedIn post, about 110 to 170 words, on a topic your site already covers, in the voice it found. Shown on screen and emailed to you.
Why most copy sounds generic
Most business copy starts from what a company in that category is expected to say, so it ends up sounding like the category instead of the business. The same thing happens with AI writing tools that start every post from a blank prompt. The audit shows where that has happened on your own page, using your own words. For the longer version, read why AI content sounds generic, and what actually changes it.
Questions people ask
- What is a brand voice audit?
- A brand voice audit reads the copy a business has already published and describes how it actually sounds: its rhythm, its vocabulary and who it is talking to. It then points out where the copy could belong to any company in the same category. Zolt's free version does this from your website in about a minute and ends with one post written in the voice it found.
- What does the audit read?
- The public text of the one web address you paste, usually your home page. It does not sign in anywhere, crawl the rest of your site or ask for access to your social accounts. A site that only shows its text after JavaScript runs gives a thinner read, because the audit works from what the page itself says.
- Will the sample post make things up about my business?
- It is not allowed to. The post may only state facts and claims that appear on your site: no invented product, number, customer or result. Every finding also quotes your own words, so you can check it against the page.
- Is it really free, and why do you need my email?
- Yes, and there is no account to create. The email is where the finished audit is sent, so you can share it with whoever writes your posts. Our newsletter is separate and only starts if you tick the box. You can run one audit per email address per day; asking again the same day sends the same result.
- How is this different from Zolt itself?
- The audit is the first minute of what Zolt does every day. Zolt reads far more than one page (your documents, past posts and connected accounts), keeps that understanding, writes posts and other content in your voice, checks every draft and publishes what you approve.
Want the whole thing rather than one post? See what Zolt does or compare plans.